DabKick - Ui, Ux, and Branding for a Media Startup
Product identity and UI/UX for a mobile app for iPhone and Android.
Here I show users an overview of how our app works. Consistent with our 'sense of urgency,' I created 2-3 minute how-to videos which we sent to our members from within the DabKick app. The shoe-string budget campaign helped dabbers understand our robust set of features and greatly reduced uninstalls.
A mashup of popular YouTube videos and music to communicate the emotional power of watching media together with friends.
Copyrighted media used with permission.
To convey a sense of simplicity for a complicated technology and feature-robust app, we used a heirarchy (main item, secondary thing, smaller tertiary elements) we tested icons without labels and labels sans icons depending on which communicated with greater clarity.
Read about the obvious and hidden meanings in the DabKick logo.
This long-form promo video running on Facebook targeting young females.
It was our most popular and successful campaign for DabKick.
It was our most popular and successful campaign for DabKick.
