DabKick Promo Videos
10-second promo video for DabKick.
Publicity videos to communicate the DabKick brand. Each was made quickly on a shoestring budget and tested as advertisements via Facebook, Instagram, and Google.
Here we used long-form content with images of dogs and music that would appeal to our female demographic. 'Do Not Leave Me' was the most effective video add in both shares on social media and in app downloads.
Our long form video was working well, so we tried another. This was created and launched during the South By Southwest event where people tend to party. We were able to use, with permission, YouTube videos and music about love, hope, and regret.
We tried a different tactic here: Catch the attention of male geeks. People who like technology, the Rocky theme music, and sexy robots.