Design Makeover for Digital Pedometer Striiv
Striiv Makeover
Striiv was conceived and built by men who are engineers. Yet Striiv's primary users are women. You can see their first efforts are cockpit-like dashboards with macho imagery of lightning bolts, lots of data, and mechanical buttons. In the redesign, a male or female avatar animates and virtually walks as you walk. Lightning bolts are replaced with quilt-pattern star bursts. The metal and glass start button becomes a bouncy green ball with just a simple Go label. Linear and dense progress bars are simplified, friendly circles.
When you're walking it's hard to read details. In this concept, I removed nearly all written data, relying on icons and color dials to convey information quickly while you're on a brisk walk.
Striiv had good cause marketing ideas, but their literal imagery was clinical and unemotional. Instead of a syringe as a visual metaphor for ending polio, I opted for a bee. An animated turtle replaced the glass of water as a symbol for bringing fresh water to impoverished villages. Saving the rain forest changed from a tree to a strutting tree frog.
Striiv showed a lot of static data while the display was fully capable of motion and animation. In this design, the frog walks as you walk.
With each completed task you earn a playing card which you can use in games with friends.